About Brian G. Long

Dr. Brian G. Long, C.P.M., is President of the Marketing and Management Institute, a Kalamazoo Michigan based seminar and consulting firm. From 1975 to 1985, he served as Associate Professor of Marketing at Western Michigan University where he taught industrial marketing and industrial purchasing, and marketing strategy.

Dr. Long received his Ph.D. from Michigan State University in 1975, where he majored in marketing and minored in economics, labor relations, management, and physical distribution. Since then, he has been active doing research in areas of business cycles, industrial marketing, industrial purchasing, and negotiation.

Prior to returning to academia in 1971, Dr. Long has a variety of work experiences including such jobs as selling cars, working as a General Motors account, and coordinating a computerized logistics system for the Polaris Missile Program while serving in the U.S. Navy.

Dr. Long is coauthor of The Win-Win Negotiator, a One Minute Manager style book, as well as many other articles in academic and trade publications aimed at business practitioners.

Since 1997, he has conducted dozens of seminars across the entire nation for such firms as Standard Oil, Upjohn, Schering-Plough, Boise-Cascade, Detroit Edison, Rockwell International, Parker-Hannifin, Freeport Sulfur, Phillip Morris, General Foods, RJR-Nabisco, And I.B.M.. People from over 480 of the "Fortune 500" have now attended his seminars.